Hbr what makes a good tweet

Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and consumer interests. The May edition of the Harvard Business Review highlighted some fascinating research into user perceptions from a survey covering over 1, users people who were particularly technology-focused and news-centric - so more likely to represent a B2B audience than the average Twitter profile.

Some of the results are particularly relevant to those of us who want to use Twitter as part of an integrated business communication strategy. So what were the best and worst types of tweets? The study identified 4 types of tweets that got particularly low ratings:. Next along in the hall of shame were personal messages that were publicly shared. HBR Digital Article. By Ryan Fuller ,. View Details. HBR Article. By Jeffrey A. Sonnenfeld ,.

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He holds nearly 23 million stock options that were awarded in New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating character messages? To find out, three researchers set up a website and asked 1, users to rate the […]. To find out, three researchers set up a website and asked 1, users to rate the quality of 43, tweets.