Why is duplicate content bad

The purpose of the cookie is to enable LinkedIn functionalities on the page. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. IDE 1 year 24 days Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.

NID 6 months This cookie is used to a profile based on user''s interest and display personalized ads to the users. UserMatchHistory 1 month Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor''s preferences.

Used to track the information of the embedded YouTube videos on a website. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.

YSC session This cookies is set by Youtube and is used to track the views of embedded videos. This cookie is set by the provider Cloudflare content delivery network. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". This cookie is native to PHP applications. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This cookie is installed by Google Analytics.

This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. This cookie is set by HubSpot. This cookie is set by Hubspot. This cookie is set by Hubspot and is used for tracking visitors. This cookie is used to preserve users states across page requests.

This cookie is set by the provider Leadfeeder. This cookie is used for storing the session ID for a user. This cookie is set by linkedIn. This cookie is a browser ID cookie set by Linked share Buttons and ad tags. This cookie is used by HubSpot to keep track of the visitors to the website. Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website.

This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. This cookie is used to store the language preference of the user. Used by Microsoft as a unique identifier. This cookie is used to a profile based on user''s interest and display personalized ads to the users.

Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor''s preferences. That would also be true if I were to republish it on another website. Google states that most duplicate content is not deceptive in origin. The first should show up in search results, but Google can get this wrong.

If that happens, an undesirable URL may take its place. Because people may be less inclined to click on an unfriendly URL, you may get less organic traffic. These pages are almost exact duplicates. And they have and referring domains links from unique websites , respectively. In simple terms, when they detect duplicate content, they group the URLs into one cluster.

It may be that they see both of these URLs as duplicates, and one of them will disappear from organic search soon. Google finds new content on your website via crawling, which means they follow links from existing pages to new pages. They also recrawl pages they know about from time to time to see if anything has changed.

Having duplicate content serves only to create more work for them. That can affect the speed and frequency at which they crawl your new or updated pages. Occasionally, you may permit another website to republish your content. Other times, sites may scrape your content and republish it without permission. If it is, then you might.

Google confirms that here :. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results. Google has a lot of information on that here. Faceted navigation is where users can filter and sort items on the page.

Ecommerce websites use it a lot. Because there are usually many combinations of these filters, faceted navigation often results in lots of duplicate-or-near-duplicate content. For example, the same page is accessible at both of these URLs:. Faceted navigation is a complex beast. If you suspect this as the cause of your duplicate content issues, just read this. Parameterized URLs are also used for tracking purposes. For example, you may use UTM parameters to track visits from a newsletter campaign in Google Analytics:.

Session IDs store information about your visitors. They usually append a long string to the URL like so:. Use redirects to ensure that your website is only accessible at one location. URLs are case-sensitive, but pick whatever case you want. Be consistent with internal links i. Google treats URLs with and without trailing slashes as unique. To check if this is an issue, try to load a page with and without the trailing slash. Ideally, only one version will load. The other will redirect.

For example, if you try to load this post without the trailing slash, it will redirect to the URL with the trailing slash. If your site has two pages with identical content, which one should Google serve to searchers?

Which one is more relevant? Your website looks thin, which can hurt your rankings in search results. For your business, that means less traffic, which means fewer leads and sales for your company.

If you have duplicate content on your website, Google uses that as a signal. While your site may feature some identical or near-identical content, you want to create a website with almost all original content. But the truth is, the best way eliminate any possibility of being penalized is by removing the content. Take the time to examine the pages on your site and look for any instances of duplicate content, and make a list of the pages you need to work on.

There are certain signals you can send to Google to help its bots effectively crawl your site. For example, you may want to indicate a redirect at a page that has the same content as another page. This tag tells Google, as well as other search engines, which page is a duplicate and which is an original.

You instruct it, however, to not index that page. Now that you know why duplicate content is such an issue and how much of a pain it can be to eliminate it after the fact , be sure to avoid it in the future. You may even want to run all content through a program such as CopyScape or Duplichecker to avoid issues of unintended plagiarism.

Better yet, create a blog for your website to ensure that there is always fresh content being created. Any kind of new content is great for your site, and although it won't get rid of duplicate content or lessen it's consequences, its a great best-practice for your website. If you discover that another website has lifted your content, take action immediately.

Let Google know, and make your voice heard. You should be able to prove that you had the content originally, which will reduce your chances of being penalized—and heighten theirs.